WHAT IS DEMENTIA ACTION ALLIANCE

Dementia Action Alliance (DAA) was established in 2010 to bring about radical change in the way society responds to dementia and to transform the quality of life for people living with the condition.

The National Dementia Declaration outlined seven expectations or statements, people with dementia and their carers said they would like to see in their lives. These were used to inform the Prime Minister’s Challenge on Dementia 2012, which has since been extended to the Prime Minister’s Challenge 2020.

This challenge set out three key commitments to deliver in the area of:

Research

Health and Social Care

Development of Dementia Friendly Communities

DAA is the alliance of organisations across England, connecting to share best practice and take action on dementia.

Members of the national DAA include leading charities, hospitals, social care providers, government bodies, pharmaceuticals, royal colleges and well-being organisations.

Everything they do is in partnership, and informed by people living with dementia and their carers.

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The DAA has both national members and local members, and works closely with the Alzheimer's Society.